Saturday 21 July 2012

Wenlock and Mandeville - Olympic Mascots - All Seeing Eyes? Or a Tribute to Iris? Either way I am not a Fan!

Isn't it IRONIC or ICONIC or maybe EYE-conic or EYE-ronic - don't you think....
Listen to the toon whilst you read this post (link above on isn't it ironic) - great soundtrack for this post.  Perhaps all my posts should come with soundtracks from now on.... :-)

In preparation for going on LBC 97.3 radio last night, I did a little research into the Olympics mascots (amongst other Olympics related general knowledge) yesterday, to try to find out what inspired their design.  I found out the basics (read here for detail):
  1. The story: they're fashioned from droplets of steel left over from the last girder for the stadium
  2. The light on the forehead is meant to represent the for hire light on our iconic London taxis
  3. The eye is meant to record all that they see - sounds like CCTV to me!
But, yesterday I had two immediate concerns with this.  One, why pay homage to the Taxi Drivers when they are so very excluded from the Olympics.  Listen to me discussing it on the radio here, as part of an Olympics Panel on LBC 97.3  Famous black taxi driver @JohnTheCabby is on the panel.

My favourite tweets after I pointed out on air, the mascot taxi link:

Two, (which I didn't mention on the radio), a question: is the "eye" a tribute to the marketing company that designed them, i.e. IRIS, or am I being too cynical?  We are bending to the big corporations in every other way, (protecting their sponsorship in bizarre extremes when it's a drop in the ocean within the overall budget) so it seems to follow that we would also give up the opportunity to represent sport in deference to being symbolic for the designers themselves! In the absence of them going all out and actually having their logo plastered across the things.  At the very least you'll never forget the name when you subliminally make the connection between the eyes (of Mandeville and Wenlock) and Iris (the design agency).

Funny that their original announcement is no longer on their site, wonder what it said before this? Look at the drawing on the bottom of the wall here; it wasn't a big leap to design the olympics mascots - I hope they weren't paid lots for the design - the publicity they are getting in itself is priceless!

But as I investigate more, you can't fail to see all the possible links between the all seeing eye, and the mascots - if you are into conspiracies you'll already know all about that.  If not, have fun looking up all the olympics 2012 conspiracies on You Tube - beware they're loads!

Anyway, thanks to this story by the Huffington Post, I followed their link to these Amazon reviews which literally had me howling with laughter - you just HAVE to read them, now!

And I am not the only one to have concerns about these mascots and what they represent - have a read here.

I got to see the Olympic Mascots a whole year ago at Christmas in July as talked about Wendy here (a pre-Christmas press event to show the press and mummy bloggers the future must have toys).

I already knew back then that I was not a fan - I just did not know why.

But the thing is, now they are everywhere - look!

If you want to take it to the extremes, and you're into numerology, read this!  But beware it may keep you awake.... so click with trepidation, and a pinch of salt.

And the EYE puns just keep on springing to mind, like this:

Even the founder of Olympic branding says London's gone too far....

And celebs like Ewan McGregor don't like them either!


  1. Fascinating! Sorry, couldn't stay awake to listen live, will have to listen again x.

    1. No problem, and there's a link to a podcast of it on my post xx

  2. You'll find it here:

  3. thanks for telling.

  4. This is а topic which is close to my hеart.

    .. Best wishes! Where are your contaсt details though?

    Ηeгe is my ρage :: organic potting soil


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