Sunday, 12 November 2017

Mixed Race Couples in Christmas 2017 Adverts | Debenhams John Lewis and Marks and Spencers

I have a history of commenting on mixed race couples in the media. It started with my blog post about the 2012 Olympics Opening Ceremony, in response to a Mail Online article, which thanks to the pressure we applied, got taken down. It was offensive, out of touch, racist and factually incorrect.

Fast forward a few years.

A few days ago I couldn't help but notice that a few of the big players, namely Debenhams, John Lewis and Marks and Spencers have featured mixed race couples in their Christmas 2017 TV adverts. I was going to blog about it but thought better of it, until tonight the hubby said perhaps I should. Despite it being after midnight I couldn't get my laptop out quick enough.
Debenhams was the 1st one to come to my attention as part 1 was televised early doors with a cliffhanger and the promise of part 2 midnight Thursday night. To make sure you watched it Friday it was even splashed in print, across the front cover of our free inner city paper The Metro on Friday morning. I love the voice over by the "fairy Godmother" Ewan Mc Gregor and I get the impression that him playing with the street lighting is what gives fate a helping hand to ensure Cinderella meets her Prince.
Ewan McGregor plays a pivotal role in the You Shall film, which takes inspiration from Charles Perrault’s classic 1697 fairytale, Cinderella.
 .....
Meanwhile, the limited edition stiletto by Jenny Packham is available for £99 and comes complete with a signed card by the designer.
Source: Express.
What I love about the Express article I've linked to above is the fact that the couple being mixed race isn't even note worthy or commented upon. Maybe diversity is now normal and not remarkable. Even the tweets they've quoted just comment that the advert beats John Lewis and the only remarkable thing seems to be the inclusion of Ewan McGregor. His voice is as smooth as caramel though! But inclusion and being inclusive yay! Ticks all the boxes. Both of the actors seem to have quite a small following on Twitter, so give them some love. CJ Beckford plays the Prince and Steph Tat plays Cinderella.


There's EVEN a real life couple who look just like the Debenhams couple and they are getting MARRIED, so that's part 3 of the romance right there.

Watch the Debenhams full Christmas advert here:



The John Lewis advert is beautiful as usual. Stunningly shot and the right amount of emotion to make you go ahhhhh. I've watched it a few times and Lottie adores the monster who makes her laugh more than I have ever actually seen her laugh. A right hearty belly chuckle. I clicked on the section for shop the advert and 100% I am getting those PJs for my 2, just not sure whether to get them matching ones or red for one and navy for the other. I love that the advert includes a boy and a girl which is very relatable for me with my Lottie and Aaron. I also love that the kids are dark and not that stereotypical light skinned caramel that's become so tokenist and commonplace in the media. Yes we all know that mixed race babies are beautiful but let's not perpetuate the stigma that lighter is better, there are far far too many people in the world using skin lightening products harmfully on their faces and it absolutely breaks my heart. Let's inclusively celebrate every colour - we're all humans after all.
Watch the John Lewis Christmas 2017 Moz Monster advert here:
We didn't get to see Paddington at the cinema but a few years ago the very day it came out on DVD I bought it. We watched it once and due to the "scary lady" Aaron never let me watch it ever again. But the second they started showing trailers of Paddington 2 Aaron dug out the DVD and we've already watched it twice and I do plan this time to take my 2 to the cinema to see the second film. We were going to go yesterday but had a PJ day instead. So when I first watched this Marks and Spencers advert all I noticed was Paddington and I thought how clever of the store to collaborate with him. I was colour blind to the mixed race family (it being so normal for me, having been with my husband for 29 years since 1988) but upon watching the advert a 2nd or 3rd time I noticed. Again I was delighted to see (as you can see above) that the little girl is darker. It's neither here nor there really. Even in my own nuclear family I have Aaron who is so pale he actually only goes brown in the sun and was snow white at birth and then my Lottie who was already brown in the hospital. Despite having identical parents they have such different colouring. Aaron takes after me, Lottie takes after her Dad. It seems to feed through to their personalities too and even their bone structure. I love everything about my Lottie. I see so much of her Dad in her and she's an embodiment of our love. So paler, browner, whatever. I just can't help but notice the colour of the actors/actresses used as it's been commonplace to include mixed race kids in marketing for quite a few years now but they're always pale or so it seems to me. But with all of these adverts maybe we're making some headway into normalising the fact that couples can come from differing backgrounds. Despite my husband's parents being Nigerian and mine Irish we actually have way more in common than we have differences. We were both raised in North London, both as Catholics, same school, same University and a lot of the same family values.

Watch the Marks and Spencers' Christmas 2017 advert here:

Sorry I am not saying more, or getting a bit academic in this post but it is now 1:48 a.m. and I have church early in the morning. I've spent so long editing and sizing the screenshots and including the videos that I've not spent much time on the text of the blog post itself but perhaps I can edit and update it a little tomorrow evening. I'm calling tomorrow Sunday despite it technically being Sunday morning NOW.......... yikes! Sleep beckons.

But back to the case in point, it seems like we HAVE come a long way given how recent (1950s) the first ever mixed race marriage in the States was. How lovely that their surname was Loving:


19 comments:

  1. Are these big company afraid of being criticised if they don't include mixed race? I fear they are? Get real, are they suggesting that all families are mixed race? If they are trying to reflect the norm, this is not normal but bias.

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  2. They're pushing an agenda and its obvious. Why not black females and white men ? No asian or hispanic ? Think about why all these adverts are the same.

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  4. Celebrate anti-white propaganda! How heart warming that white people are being bred out of existence in their own homelands.

    You're a disgusting racist.

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  5. So heartwarming to see white women turning their backs on stale pale males (evil racist rapists) and choosing instead to have offspring with vibrant, virile men of colour who will never desert them!

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    Replies
    1. Judging by the tone of the comments my blog post is getting I'm sure you are no doubt being sarcastic but we've been together 29 years so no desserting going on here

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    2. More power to you and your family, but surely you can see the agenda that is being pushed with these ads?

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  6. I think they should vary it really, I'm not suggesting they have 100% white people in adverts, after all these adverts are filmed around cities where the actors available are more culturally diverse, but I doubt there are so many black man/white woman relationships, when compared to black woman/white man, or Asian/Black, Middle Eastern and White, where are the depictions of couples in wheelchairs or with down syndrome.

    It's just very noticeable that 9/10 times it's black man/white woman and you can notice that without being labeled racist.

    Imagine being a black actress going to all these auditions and never getting the part because it's always a white woman.

    It just needs a bit of sense and not to be so force-fed down our throats. Let's have some realism.

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  7. According to the 2011 census 87% of British people are white - and mixed race relationships are less than 2%. So please explain to me how this sort of diversity portrayed in advertising is "normal", when mixed couples are a minority within a small minority? Personally, I believe in freedom of association. I object, however, to being manipulated and lied to about reality.

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  8. According to the 2011 census 87% of British people are white - and mixed race relationships are less than 2%. So please explain to me how this sort of diversity portrayed in advertising is "normal", when mixed couples are a minority within a small minority? Personally, I believe in freedom of association. I object, however, to being manipulated and lied to about reality.

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  9. 2017 : 27 knife and gun murders of teenagers. Twenty-six victims were Muslim, bi-racial, and black, mostly involved with drugs and gangs. One was white. These delusional elitist CEO's have no idea about the real world. Their encouragement of white women to see non-white males as the same as white women's own identity is irresponsible and dangerous. And I haven't even mentioned mass rapes of white girls by non-white men in Rotherham, Derby, Blackburn, Blckpool, leeds, etc ....or the German government's recent report regarding 90% of all new violent crime in Saxony being committed by non-white immigrants. White's are the least likely to be in an interracial relationship for good reason. WE LIVE IN THE REAL WORLD!

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  10. The current disproportionate representation of blacks on the BBC and adverts is Political Correctness gone mad.
    Most dating sites now show mixed race couples. A lot of adverts now show white parents with black children.
    It is a form of cultural engineering no doubt driven by good intentions to try to reduce the black crime rate.
    This has been tried now for several years in America and they have seen no reduction in black crime.
    No doubt some people will read this and shout "Racist" even though the facts speak for themselves.
    See the latest published Police crime rates for blacks.
    It is an example of multiculturalism not working despite what the PC brigade say.
    Ironically it is ok for blacks to criticize whites and shout racism but it is not Ok for whites to criticise blacks even when speaking the truth.

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  11. The current disproportionate representation of blacks on the BBC and adverts is Political Correctness gone mad.
    Most dating sites now show mixed race couples. A lot of adverts now show white parents with black children.
    It is a form of cultural engineering, no doubt driven by good intentions to try to reduce the black crime rate.
    This has been tried now for several years in America and they have seen no reduction in black crime.
    No doubt some people will read this and shout "Racist" even though the facts speak for themselves.
    See the latest published Police crime rates for blacks.
    It is an example of multi-culturalism not working despite what the PC brigade say.

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  12. One person in fifty in Britain is mixed race but if you watch tv ads it looks more like one person in four.
    Very puzzling.
    Definitely an agenda.

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  13. It really started here in the US early to mid 2017. Seems like an epidemic and a race by all to show mix - usually black man and white female. Getting sickening as almost all commercials are like that now. Trying to program all that it is socially acceptable along with the gay's etc. with all of the other problems the world is going to hell Won't get started on the middle east religious problem which we are all facing

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  14. Absolutely sickening and its being done because the "agenda" IS to brown out the white indigenous population they are using negros because they are the darkest with dominant genes whereas whites are obviously lighter with recessive genes GO FIGURE!

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  15. Im all for people living their own lives and making their own decisions. However, I've noticed, this last while back, that there is an increasing depiction of black men in partnership with white women in the various media. I mentioned it to my son yesterday and he accused me of being racist. I don't believe I am as I was in a relationship with a black woman a few years ago and I speak to and help all my foreign neighbours, white and black. I actually found this site when I Googled information on the topic. I'm glad you are happy and that your feel that your relationship is acceptable to others as nothing but normal and natural. What these adverts and programmes claim to do is reflect society, but anyone who understands the power of the media knows full well that the media is the main influencer of society. People generally recieve most media passively. It's dealt with subconsciously. Emotion makes it powerful. Advertisers, using all the psychological arts, know exactly what they are doing. The question it begs is, what is the purpose behind all of this? Was it just a big coincidence that many of the top retail companies choose to use a mixed race couple to attract us to their products at Christmas? I probably wouldn't have paid any more attention to one or two ads of this type than I would have paid attention to any other. However, I'm always looking for patterns. Another pattern I notice is the assault on the straight, white male. Its quite relentless in the media with white men generally being portrayed as bad, feckless or stupid. Women, black men and gays get portrayed as smart, good, funny and sassy. What is going on? Now that you have been made aware of how others think about this type of advert, you will also become more aware of the patterns created by the media and you will become curious of their motives.

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