It's hard to forget about it when I ate so much I did not need dinner that night. I keep looking at my hamper, and I am working my way through the goodies in there. The chocolate was inhaled rather quickly and the chutney is a daily (read EVERY DAY) treat, that I get out the cheese and crackers for, just as an excuse! (Note to self: I have finished the crackers = buy more!) My body is liking a savoury indulgence instead of sugar loaded biscuits etc... It's suiting me - I am looking less bloated and slimmer!
Anyway, the Tesco finest* range has what they call in the (marketing) industry, product heros. With that word hero in mind, when I met Manu at the event (him below), I kept referring to him as "pasta man", which I think rather tickled his colleagues, as he did after all bring THAT particular product hero to my attention.
So I ended up making a video of him talking about it, which you can view HERE. Please do so, I will love you forever, and in the description on my video (below it) I give you a link to the corporate video which shows you where in Italy the pasta comes from, and really engages you in the product story and history).
You'll see a lot of the product heros in the advertising campaign that is sitting in and around my favourite programme: Downton Abbey. They're adverts that really work!
Luckily before I left the event, I got to actually taste it.
This, below, with my big appetite, LOOKED like a small portion, but due to the extra CHEW, which is due to the extra protein, you have to eat slowly, and you fill-up quick. It must have taken me an AGE to eat the below, and as a result, I was the only blogger left there when everyone else had rushed off to the school run. I know it'd be perfect for kids, who burn so much energy and as a result need their carbs AND protein; it's a win win!
Anyway, I can't wait to get to Tesco to buy it, as I know Aaron will love it (and it wasn't one of the products in the hamper, tsssskk). It is however, already in store! If you or your kids love pasta I can't recommend it enough. You'll notice the difference. Manu calls it the best pasta in the UK for a reason!
Oh and this is the Chutney that I have already nearly finished #ooops and the crackers that I have (they are not Tesco though).
Bye for now, I hope you are now watching my video xxx
