Showing posts with label tesco finest relaunch. Show all posts
Showing posts with label tesco finest relaunch. Show all posts

Thursday, 17 October 2013

The Super Hero and The Product Hero - Tesco finest* Fusilli Lunghi Col Buco Pasta

So last week as regular readers will know, I went to a Tesco finest* bloggy event and came away with a rather gorgeous Picnic Hamper FULL of Tesco finest* goodies.  It also includes cutlery, plates and a bottle opener :-) For two! Romantic huh!

It's hard to forget about it when I ate so much I did not need dinner that night.  I keep looking at my hamper, and I am working my way through the goodies in there.  The chocolate was inhaled rather quickly and the chutney is a daily (read EVERY DAY) treat, that I get out the cheese and crackers for, just as an excuse! (Note to self: I have finished the crackers = buy more!)  My body is liking a savoury indulgence instead of sugar loaded biscuits etc... It's suiting me - I am looking less bloated and slimmer!

Anyway, the Tesco finest* range has what they call in the (marketing) industry, product heros.  With that word hero in mind, when I met Manu at the event (him below), I kept referring to him as "pasta man", which I think rather tickled his colleagues, as he did after all bring THAT particular product hero to my attention.

So I ended up making a video of him talking about it, which you can view HERE.  Please do so, I will love you forever, and in the description on my video (below it) I give you a link to the corporate video which shows you where in Italy the pasta comes from, and really engages you in the product story and history).

You'll see a lot of the product heros in the advertising campaign that is sitting in and around my favourite programme: Downton Abbey.  They're adverts that really work!


Luckily before I left the event, I got to actually taste it.

This, below, with my big appetite, LOOKED like a small portion, but due to the extra CHEW, which is due to the extra protein, you have to eat slowly, and you fill-up quick.  It must have taken me an AGE to eat the below, and as a result, I was the only blogger left there when everyone else had rushed off to the school run.  I know it'd be perfect for kids, who burn so much energy and as a result need their carbs AND protein; it's a win win!

Anyway, I can't wait to get to Tesco to buy it, as I know Aaron will love it (and it wasn't one of the products in the hamper, tsssskk).  It is however, already in store!  If you or your kids love pasta I can't recommend it enough.  You'll notice the difference.  Manu calls it the best pasta in the UK for a reason!


Oh and this is the Chutney that I have already nearly finished #ooops and the crackers that I have (they are not Tesco though).


Bye for now, I hope you are now watching my video xxx

Wednesday, 9 October 2013

Fine Dining with the Finest* of Them - TESCO

There is, after all, such a thing as a free lunch, and I consumed it today!

Every now and again, every once in a while, being a blogger (not a blagger) is great!

This isn't the main post as it is far too late to commence that NOW, but this is a teaser, to tell you I went here, today, and passed this:

Imax on a nice day - waterloo
The Imax
 this:
Kings College London
 these:
 these:
Boris Bikes - Waterloo
 and ended up here:


at which point I went in here:

35a Cornwall Road SE1

I walked passed these, and later discovered one of them had my name on it :-)


One of these maybe:

With a difference

I smiled at these:


 Smelled these:
 Talked to and kissed them:


And dined with all of them:


I spoke to Super Pasta Man for a long time and made a VIDEO:


And got to eat the pasta too:


I drank a cup of this, which tastes SO good NO sugar is required #bonus!


And I ate this cake which manages to be rich and light. HOW do they DO that?


I WILL write a proper post, once I have downloaded said video, but these are some teaser photos whilst you and I wait for that to happen and more importantly, while I turn my flat over looking for the data cable #doh.

Anyway, wouldn't you be happy too if you got one of THESE:

Tesco Finest Relaunch October 2013

Disclaimer: said lunch and said hamper were both free - oh yeah baby!!!

While you wait for me to write the proper all singing and dancing post, you can watch videos that explain what goes into Tesco finest* here