Regular readers will know that I often attend the Baby Show. I went when pregnant with Aaron. I went when trying to conceive Lottie and again when expecting Lottie and now this weekend will be my first time attending WITH Lottie as she was too young to travel for the show earlier this year.
One of my favourite aspects of the show is the fact that you often see brand new products there that you'd otherwise not know about. You also see products that revolutionise motherhood, like Snugglebundl which is one of my all time favs!
The Baby Show with MadeForMums will be arriving at Kensington, Olympia from the 21st – 23rd October for the fourteenth year! The Show is the must-attend event for mums and dads preparing to become parents.
On The Baby Show Stage with MadeForMums there will be essential tips from the UK’s leading parenting experts and fashion shows showcasing the latest trends in the baby world. Sharing their knowledge at Olympia will be baby feeding expert, Annabel Karmel MBE, breastfeeding specialist, Clare Byam-Cook, lactation consultant, Vanessa Christie, sleep experts Chireal Shallow and Andrea Grace, British Red Cross first aid trainer, Tracey Taylor and for the first time ever – pregnancy fitness expert and ex-Olympian, Professor Greg Whyte OBE who has just launched his new book ‘Bump It Up.’
There will be over 200 exhibitors showcasing everything you need for your little one from leading brands to boutique stores, plus incredible discounts that you won’t see elsewhere.
If you don’t know where to start in your search for the perfect buggy or you can’t decide on what colour furniture to have in the nursery, experts will be on hand at every stand to answer all your questions – no matter how big or small.
Many exhibitors use the Show as a platform to introduce their latest collections and products to consumers for the very first time, (like The Gro Company who will have their brand new Orla Kiely range with them - see my Lottie below) making this the ultimate destination to get ahead of the game and buy everything on your shopping checklist.
There’s everything you need for your new arrival including: prams, car seats, nursery furniture, slings, clothing, feeding equipment, parenting gadgets and more – all under one roof!
Wing Yan Lee, Marketing Manager at The Baby Show says: “At The Baby Show we pride ourselves on showcasing the very best and latest products that are available on the parenting market. We’re the only Show to feature all the major baby retailers including Mothercare, Mamas & Papas and Babies R Us, as well as major leading brands such as, Stokke, iCandy, Tommee Tippee, Chicco, UPPABaby and Medela, alongside not-on-the-high street boutique brands – so there’s plenty of opportunities to browse, speak to product experts and try before you buy. We understand that a new arrival can be expensive so there are amazing discounts available to make your budget stretch that little bit further.”
Here’s a glimpse at what’s new and exciting at The Baby Show:
The new gb Pockit is the perfect pushchair for families on the go. At just 30 x 18 x 35 cm when folded and weighing just 4.3kg, the ground-breaking Pockit holds the Guinness World Record for the smallest folded stroller. It’s small enough to fit into a handbag, in an aeroplane’s overhead locker or under a train seat – whilst being sturdy, extremely durable and easy to manoeuvre. So, whether you’re planning a staycation in the UK, a mini break in Barcelona or a week in the Algarve – the gb Pockit means travelling with little ones will be fuss free! Furthermore, gb Pockit has all the qualities parents expect from the gb brand – advanced safety technology and flawless design elements such as its front swivel wheels to navigate different terrains, and roomy underneath storage basket. £149.95. Visit this record breaker on stand A14.
Hugely popular Norwegian manufacturer, Stokke are offering all visitors to their stand the unique chance to have their Tripp Trapp chair engraved. This name engraving offer ensures that your Tripp Trapp is truly personalised so whether you want the name of your child, their nickname or their birthday, you can decide! This limited edition offer is only available at their stand (E30) when a Tripp Trapp chair is purchased.
Dutch firm, Dubatti, will be introducing their One Stroller, with new updates, to the UK for the very first time at The Baby Show. This stroller can be customised to meet your exact needs – with more than 500 colour combinations so parents can alter the colours for the frame, base (bassinet/seat and shopping basket), handlebar and the cover, making it truly unique. In addition to the expanded colour combinations, parents also have a wide selection of different wheels to choose from. For example those who will use the stroller more often in the city can opt for small wheels, ensuring the stroller’s optimal manoeuvrability. Or parents can opt for the large, all-terrain wheels that guarantee a smooth ride on any type of surface. The optimised Dubatti One Stroller starts at £895. Stand F30.
Life is a journey that can start safely with the launch of Britax Römer’s BABY-SAFE i-SIZE infant carrier. Designed with Britax Römer’s renowned crash testing capabilities and research, it conforms to the new car seat regulation ECE R129 (i-Size) and is suitable for newborns up to 15 months, with 83cm of space. The BABY-SAFE i-SIZE can be used with one of two new bases, including a one-of-a-kind FLEX BASE that allows parents to adjust the angle, providing an ergonomic, flatter position for their baby. Visit Britax on stand C24 to test out their brand new BABY-SAFE iSIZE infant carrier for yourself! BABY-SAFE iSIZE infant carrier + Flex Base = £300.
Dynamic new company, ‘Lullaby Shades’ is using The Baby Show to launch their first product; the ‘Lullaby Shade for Buggies.’ This nifty product is the first sleep shade that also offers an integrated music system and free album download of bespoke music; making it the ideal compact travel companion in any situation. The easy to fit sleep shade is designed to suit all major brands of buggies and pushchairs with a hood, and offers 94% UVA & UVB sun protection for your little one. By creating a music-filled, darkened sleep pod, baby can sleep whilst being protected from external elements such as sun, light wind and rain and annoying insects. It also offers other features and benefits which include: ‘Cool Flow Vents’ – especially designed and developed to promote excellent air flow through the shade and ‘SeeME’ Florescent vents so you can be seen in the dark. This innovative solution for maintaining sleep routines on-the-go will retail at £49.99 with a special Show discount to £39.99 from stand E82.
Nûby have developed a new steriliser that also dries your bottles at the press of a button for improved hygiene and total convenience – the new Nûby Natural Touch Electric Steam Steriliser & Dryer! It’s ideal for parents who are concerned about hygiene issues as there is less risk of cross contamination, as opposed to using tea towels or kitchen roll to dry bottles. Plus, the automatic drying function is totally convenient and saves time versus air- drying bottles on a kitchen work surface or the hassle of shake-drying bottles. Compatible with all bottle brands and kills 99.9% of harmful bacteria and can also be used to sterilise up to five bottles, breast pumps, soothers and other baby feeding accessories. £60 with a Baby Show offer of 50% off! Visit stand F90 to find out more.
After launching in 2014 in the States, ezpz is being introduced to the UK at The Baby Show in October. Now chaotic and messy mealtimes with your little ones are a thing of the past! These all-in-one silicone place mats and bowls stick to your dining table and catch all your kids mess at meal time. With three compartments you can ensure fussy kids are kept happy with their vegetables and meat being separated - and the smiley face design puts kids in the right mood for a positive mealtime experience. Once they’re all finished, the mats are easy to clean with warm soapy water and are dishwasher safe. The ezpz range includes the Happy Bow, Happy Mat, Mini Mat, Play Mat and the Snack Mat. Find them on Stand F102.
Belly Bandit, leaders in maternity support and shapewear are excited to launch three amazing products into their range for expecting and new mums that includes; o2-in-1 Bandit – A revolutionary product that provides pregnancy support and post-delivery compression. oC-Section & Recovery Undies (pictured right) – Post-surgery undies that are designed to protect the senstitive incision area, help reduce swelling and discomfort post-surgery and speed up the C-section healing process. oBelly Boost – Super-comfy, ‘Grow-With-You’ undergarment that provides vital support, improves weight distribution and can even help relieve back pain. Prices range from £24.95 to £59.95 from stand A16
Tutti Bambini are excited to announce the launch of their brand new range of travel products at The Baby Show; ARLO is a ‘do it all’ travel system. A compact pushchair with full size features! At just under 10kg, the forward and reverse facing seat folds in half but yet is one of the biggest seats in its class, designed for baby’s complete comfort. With an optional carry cot and new ByGO ISOfix car seat (as well as compatible with leading car seat brands), it really has it all. KOJI is a full size micro travel system. For the parents on the go, or for those who prefer a smaller pushchair. It offers a forward and rear facing, super comfy seat which folds into a compact frame. Leading the way in full size mini minor travel systems, with no compromise. With over 12 different colour options, a complete range of accessories including comfort pack, cosy blankets, bags and all weather protection, parents have complete choice to make their pushchair their own. The CoZee (pictured to the left) is the perfect crib for baby’s first bed and features a clever drop down side with a "stay in place" system to allow parents to connect it quickly and easily to their bed to be as close to co-sleeping as possible, but in a safe and secure way. Visit them on stand G68.
Babymoov have worked closely with midwives to develop ‘Dream Belt,’ the first support belt to improve the sleep and comfort of expectant mothers. It was ergonomically designed to suit each pregnancy stage whilst also following movements during sleep. It consists of a central portion made of soft, elastic fabric that holds the tummy, and two memory foam panels that fill the hollow between the pelvis and the mattress. Being well maintained and properly supported, the expectant mother can find a pleasant position in bed and sleep peacefully. £39.99 from stand A52.
Meet Maven's FIRST STEPS - A new innovative design that allows you to be part of the FIRST STEPS milestone of your baby's life. A choice of a locally sourced leather, vinyl or leatherette strap keepsake which attaches your footwear to your child's so that you could teach them to walk, keep them still in queues or simply tire them out for an earlyish night! Portable for on the go use with minimal effort. Prices from £19.99 at stand H35.
For Aisha are Europe’s number one halal baby food brand who will be launching their Stage 3 baby pouches at The Baby Show. New flavours include; Chicken Rainbow Quinoa, Green Bean & Lamb Curry and Chicken & Sweet Potato Curry. The recipes created in consultation with a French/Moroccan chef include a wide range of herbs, spices and ingredients that provide more complex flavour combinations to satisfy your baby’s growing appetite and developing taste preferences. Priced at £1.95 per 190 grams with a special Baby Show price of four for £6! Stand E112
Kiddihug are launching a new generation of carriers this October, specially designed to provide the ultimate comfort and wellbeing for both parent and baby. The new design has a large lumber-supporting strap to provide the ultimate comfort and prevent lower back pain. While the baby is embraced in a snug and safe position, parents have the extra comfort of an extra wide waistband and reinforced padded shoulder straps. One of its key features is to provide crucial support for babies’ thighs and reduce the risk of hip dysplasia, a technique approved by the International Hip Dysplacia Institute. The lightweight carrier features a fully removable head cover, providing protection from the sun and wind. Front pockets open out to expose a cooling mesh layer, ideal for warmer months, whilst side pockets provide easy access to soothers, snacks, a wallet or keys. In addition, the tough, wipe-clean fabric makes cleaning hassle free. £59.99 from stand F21.
Launching to the UK market for the very first time is the Foldaway Bumpermat. This extremely versatile play mat consists of six PU leather pads that are filled with 40mm high-density elastic form. The four sides can be zipped up to create a spacious playpen so that babies and toddlers can go on their exploration missions while remaining bump free. Suitable for all ages and perfect for tummy time, rolling, crawling, and those nerve-wracking moments of learning to sit up, stand up and taking the first steps. Each side can be opened individually to create a flexible place space for the whole family – try parent and baby yoga on this with one side open! The possibilities never end. They are free of harmful chemicals, durable and easy to clean. Plus, with the lovely soft pastel colours, it is a stylish addition to any home. Priced at £225 for a standard size. Stand: F29
Baby Play Limited are very excited to launch its eco-friendly and thermo-regulating range, bamboo Kidz. This exclusive range is made from the softest of fabric and therefore it is perfect for your baby's delicate and soft skin. The bamboo Kidz range includes “easy to wear” and stylish wrap around body suits with matching trousers, as well as onesies and sleep bundlers. In the collection, there are also trousers made especially to protect your baby's knees as he or she starts to crawl. Exclusive 15% Show only discount on all clothing. Prices begin at £6.79 on stand F31.
Tickle Tots are launching their new hybrid nappy, Tickle Tots 2’s – an all in two nappy - following the success of their original pocket nappies that are loved for their fantastic absorbency, slim fit, and simplicity to use. Each nappy is made up of a double layer of breathable waterproof PUL shell, with the all-important leg gusset, and snaps to adjust the rise, and a set of bamboo boosters. If the outer shell is not soiled at changing time, just unsnap the boosters and put in your wet bag, give a quick wipe over, and snap in your new set of boosters! Available to purchase for £17.99, which includes the waterproof shell and a set of snap in boosters, from stand: D103.
Brand new parent and child fashion website, Mini-Me London, has taken inspiration from celebrities who purposefully match their stylish attire with their children by creating a range of beautiful clothing for adults and kids. The brand aims to bring fun and style to dressing up with your kids by combining the joy of expression through clothing with the proud feeling of being a parent. After all, your little one is the most precious part of your world - and likewise YOU are their biggest inspiration. Hence, there’s no more of a beautiful way to show off your 'Mini-me' than rocking out in style together! Mini-Me London stocks menswear, womenswear, boy’s and girl’s wear; giving every member of the family an opportunity to find joy in dressing up with the most cherished person in their life. Visit stand H25 to find out more.
For the first time at The Baby Show, MerryGoRoundUK will have their new MuslinZ Prefolds available for purchase. Many new parents love to use muslin squares for a new-born’s nappy as they are trim and absorbent. MuslinZ Prefolds are even easier to use! They are made with 4-6-4 layers built in. Prefolds can be used with minimal folding or just used flat inside a waterproof wrap. They’re very economical and an easy entry into using washable nappies. Easy to wash and quick to dry. Made from the quality MuslinZ muslin fabric that is soft, absorbent and hard wearing so they can be used time and time again. Suitable from newborn and great as boosters and inserts in any nappy cover. Priced at £8.00 for a 6 pack from stand H29.
The Baby Show also offers a free Emma’s Diary Collect-by-Car service so you don’t need to worry about carrying lots of bags around for the day. If there’s no room left in the car boot then many retailers also offer delivery services for larger items. The advanced ticket price to The Baby Show is £14.45 on Friday and £15.45 for either the Saturday or Sunday, while on-the-door tickets cost £20. For more information visit www.thebabyshow.co.uk.
Opening times:
Friday 21st, Saturday 22nd and Sunday 23rd October, open from 10:00am-5:30pm each day.
